Ad Tech Pro. NBA Event Ops Vet. Tagging Things Since the MySpace Era.
🔥 Live Life Better Than You Found It
🏀💻 Ad Tech x MarTech x Event Ops
Welcome — I’m Marc, the mind behind MarcTheseWords. I’m a digital operations and live event logistics specialist with 10+ years of experience spanning Ad Tech, MarTech, analytics, and NBA-level game-day operations.
I’ve led pixel-perfect tagging implementations for enterprise brands, debugged broken ad calls under pressure, and prepped locker rooms for playoff games. Whether in code, campaigns, or courtside chaos — I bring structure, speed, and strategy.
💼 Career Highlights
Kargo – Director, Solutions Engineering
Built the Solutions Engineering org from scratch. Led technical strategy between sales, engineering, and product. Debugged DSP/SSP ad flow issues, launched a developer SDK, and integrated a new CTV stack. Helped elevate platform capabilities and team culture.
VMLY&R & Publicis Groupe – Ad Tech Strategy
Owned global tagging implementations (GTM, Tealium, Adobe Launch), collaborated with cross-functional teams on data layer builds, and drove QA across multiple platforms. Advised on audience frameworks, CCPA/GDPR compliance, and digital activation.
Tapestry (Coach, Kate Spade) – Tag Governance
Managed data governance and tagging across 4+ ecommerce brands. Rolled out process documentation, QA systems, and training to marketing stakeholders.
Fox Corporation – Ad Tech Specialist
Handled tag certification across all Fox properties and platforms (CTV, OTT, web, app). Led SSAI QA, vetted measurement vendors, and maintained ad stack health.
MSG / Knicks – Game Ops
Assisted in-game and behind-the-scenes logistics for the New York Knicks and major college basketball events. Locker room setup, equipment prep, warmups, and real-time response.
⚙️ Ad Tech & Ops Specialties
Google Tag Manager, Adobe Launch, Tealium IQ
Debugging: Charles Proxy, DevTools, Uplynk, Yospace
Ad Servers / DSPs: DCM, FreeWheel, Xandr, Amazon DSP
Data Layer Architecture & Server-Side Tagging (CAPI, API)
QA, Pacing, Optimization (CTR, CPA, eCPM, rCPM)
SSP/DSP Troubleshooting, Header Bidding, Deal ID Setup
Attribution Models, Audience Building, Privacy Frameworks
OpenRTB protocol, VAST/VPAID, VMAP, SSAI
SQL, Looker, Snowflake, GA4, Adobe Analytics
🔧 Tools & Tech Stack
Analytics & Tagging: GA4, Adobe Analytics, Looker, Snowflake, GTM, Tealium, Ensighten
Ad Ops: FreeWheel, DCM, CM360, DV360, Xandr, Amazon DSP
Debugging: Charles, DevTools, HTTPWatch, Fiddler, Uplynk
Creative + Workflow: Photoshop, InDesign, Final Cut Pro, JIRA, Operative
Video & CTV: SSAI platforms, VMAP, video podding, VAST troubleshooting
Formats: Display, Native, Rich Media, Video, Audio, OTT
🌍 From Live Events to Live Campaigns
I bring the same precision to a digital tag audit that I brought to prepping MSG locker rooms. Whether it’s tech, teamwork, or troubleshooting, I’ve been the trusted operations partner behind the scenes — and I’m always ready for the next challenge.
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🛠️ Core Skills
📊 Ad Tech & Digital Operations
Ad Operations (Programmatic & Direct)
Digital Tagging & Tracking (Client & Server-Side)
Platform Debugging (DevTools, Charles, Fiddler)
Campaign QA, Optimization & Troubleshooting
Data Strategy, Governance & Analytics Enablement
Attribution Models & KPI Reporting
🏟️ Sports & Event Operations
Live Event Coordination (NBA, NCAA, WNBA)
Game-Day Equipment & Locker Room Logistics
Player & Staff Support
Tournament, Camp, and Venue Setup
Fan & VIP Experience Execution
🧠 Strategic & Creative
Strategic Planning & Budgeting (Micro + Macro)
Sales Strategy / Drip Marketing Process
Presentation & Deck Design (Pitch + Delivery)
Graphic Design (Adobe Suite, Visual Branding)
Creative Campaign Development
🤝 Leadership & Collaboration
Cross-Functional Team Management
Vendor & Stakeholder Communication
Strong Interpersonal & Client Service Skills
Team Training & Development
Industry Trend & Technology Forecasting
🗣 Communication & Professionalism
Clear & Effective Verbal/Written Skills
Detail-Oriented Research & Documentation
Relationship Building with Internal & External Teams
Recommendations
Thomas D'Antonio
Senior Search Analyst at Horizon Media
“Marc is excellent at ensuring client expectations are met in the ad operations space. He brings a strong work ethic and a positive, approachable attitude to every team.”
Zoe Compton
Account Manager, Partnerships at Innovid
“Marc is super responsive, thorough, and reliable — a huge advocate for our solutions. Great to work with and highly dependable.”
Sepideh Ramezani
Ad Product Technology Manager at MLB Advanced Media
“Marc is a motivated problem solver who always finds a way to tackle assignments with efficiency and creativity. A true Ad Ops Ninja and an absolute pleasure to be around.”
Glen Grunwald
Former GM of the New York Knicks
“Marc is a fine young man who has been around the NBA and WNBA for many years and understands the people and the process.”
Julia Leung
Manager, Digital Ad Operations at GroupM
“Marc's tenacious personality and eagerness to learn make him a valuable asset. He consistently goes the extra mile and brings passion and drive to every role.”
Steve Lavin
Former Men’s Basketball Head Coach, St. John's University
“Marc is task-oriented with great attention to detail. His work ethic and communication skills will enhance any organization he joins. I recommend him without reservation.”