Ad Tech & CTV Infrastructure Leader | Enterprise Revenue Systems
Director, Ad Tech & Digital Operations
Enterprise Tagging • CTV Infrastructure • Revenue Systems Leadership
Precision. Performance. Scalable Infrastructure.
Ad Tech x MarTech x Event Operations
Welcome — I’m Marc, the mind behind MarcTheseWords. I’m a Director-level digital operations leader with 10+ years of experience architecting and stabilizing enterprise advertising ecosystems across web, app, OTT, and CTV environments — alongside NBA-level live event execution.
I’ve led enterprise tagging frameworks, diagnosed complex DSP/SSP failures under pressure, and executed high-stakes operational logistics in professional sports environments. Whether building data infrastructure or managing real-time event operations, I bring structure, accountability, and performance discipline to every system I touch.
💼 Career Highlights
Kargo – Director, Solutions Engineering
Built and led the Solutions Engineering organization from inception. Directed technical strategy across Sales, Product, and Engineering to support scalable revenue infrastructure.
Architected pre- and post-sales technical workflows
Diagnosed and resolved DSP/SSP ad flow issues
Led CTV stack integrations and platform expansion initiatives
Oversaw developer SDK launch and implementation standards
Strengthened documentation, escalation paths, and team alignment
VMLY&R & Publicis Groupe – Ad Tech Strategy
Owned global enterprise tagging and measurement implementations.
Led GTM, Tealium IQ, and Adobe Launch deployments
Designed scalable data layer architecture across digital ecosystems
Directed QA validation across analytics and activation platforms
Advised on attribution strategy and privacy compliance (CCPA/GDPR)
Tapestry (Coach, Kate Spade) – Tag Governance
Directed tagging governance across multiple global ecommerce brands.
Standardized QA frameworks and implementation documentation
Improved cross-brand data consistency and reporting reliability
Led training initiatives for marketing and digital stakeholders
Fox Corporation – Ad Tech Specialist
Managed tag certification and monetization validation across digital, OTT, CTV, and app properties.
Led SSAI QA and video monetization workflows
Vetted measurement vendors and integration standards
Maintained infrastructure integrity across ad serving environments
Madison Square Garden / New York Knicks – Game Operations
Executed live NBA and collegiate event logistics in high-pressure, nationally broadcast environments.
Locker room and equipment logistics
Player and staff coordination
Real-time operational troubleshooting
Venue and game-day execution support
⚙️ Ad Tech & Infrastructure Expertise
Enterprise Tagging (Client & Server-Side, CAPI/API)
Data Layer Architecture & Governance
CTV & OTT Monetization Systems
DSP/SSP Troubleshooting & Deal ID Management
Header Bidding & OpenRTB Protocol
SSAI QA & Video Standards (VAST, VPAID, VMAP)
Attribution Modeling & KPI Frameworks
Privacy & Compliance Enablement
Analytics & Platforms:
GA4, Adobe Analytics, Looker, Snowflake
Google Tag Manager, Adobe Launch, Tealium IQ
CM360, DV360, FreeWheel, Xandr, Amazon DSP
Debugging & QA:
Charles Proxy, DevTools, Fiddler, HTTPWatch, Uplynk
🌍 From Revenue Systems to Live Event Execution
The same operational discipline required to execute NBA game-day logistics applies to enterprise advertising infrastructure: preparation, clarity, accountability, and precision under pressure.
Digital systems should scale.
Measurement should be accurate.
Revenue infrastructure should not be fragile.
That standard drives every engagement.
🛠️ Core Skills
📊 Ad Tech & Digital Operations
Ad Operations (Programmatic & Direct)
Enterprise Tagging & Tracking (Client & Server-Side)
CTV & Video Monetization Infrastructure
Campaign QA, Optimization & Troubleshooting
Data Governance & Analytics Enablement
Attribution & Performance Measurement
🏟️ Event & Operational Execution
Live Event Coordination (NBA, NCAA, WNBA)
Game-Day Logistics & Equipment Operations
Real-Time Troubleshooting & Execution
Stakeholder & Team Coordination
🧠 Strategic & Leadership Capabilities
Cross-Functional Technical Leadership
Solutions Engineering & Revenue Enablement
Process Design & Documentation Standards
Vendor & Measurement Partner Integration
Operational Scalability & Infrastructure Planning
🗣 Professional Strengths
Clear Technical Communication
Detail-Oriented Documentation
Executive & Stakeholder Alignment
Relationship Building Across Technical and Commercial Teams
Recommendations
Thomas D’Antonio
Senior Search Analyst at Horizon Media
“Marc is excellent at ensuring client expectations are met in the ad operations space. He brings a strong work ethic and a positive, approachable attitude to every team.”
Zoe Compton
Account Manager, Partnerships at Innovid
“Marc is super responsive, thorough, and reliable — a huge advocate for our solutions.”
Sepideh Ramezani
Ad Product Technology Manager at MLB Advanced Media
“Marc is a motivated problem solver who consistently tackles assignments with efficiency and creativity.”
Glen Grunwald
Former GM of the New York Knicks
“Marc understands the people and the process.”
Julia Leung
Manager, Digital Ad Operations at GroupM
“Marc consistently goes the extra mile and brings passion and drive to every role.”
Steve Lavin
Former Men’s Basketball Head Coach, St. John's University
“Task-oriented with strong attention to detail and communication skills.”