MarcTheseWords Ad tech & Martech Operations/Event Operations Professional
"Live life better than the way you found it! "
Digital & Stadium/Event Operations professional with successful experience organizing and coordinating behind the scenes operations and logistics for media plans & live stadium events for NBA & NCAA.
On the digital side. 8 plus years of knowledge of Ad tech, ad operations, MarTech, CTV, OTT, Debugging, Audience creation, Tag management, Analytics experiences at the TAPESTRY,FOX CORPORATION, MLBAM, IPG MEDIABRANDS, NFL NETWORK, PUBLICS,GROUPM, MADISON SQUARE GARDEN M.S. in Sports Management. Digital activation/enablement EDGE.
CAREER HIGHLIGHTS
· The Madison Square Garden Company--Coordinated flawless player equipment execution of NY Knicks home game-day preparations from facility operations and ticketing to locker room and on-court equipment logistics, ensuring all that team, coaching staff and officiating needs are met and consistently delivered to ongoing NBA league standards
· MLBAM- The ad operations team at MLBAM is primarily tasked with trafficking MLB.com’s direct-sold display and video campaigns across desktop, app, mobile web, and OTT devices.
· IPG MEDIABRANDS/GROUPM/PUBLICIS- Responsible for ensuring accurate and timely launches of multimedia digital display, search campaigns & Global site tagging. Serve as an extension of Media and Analytics teams with a focus on collaborative solutions through the mixed use of data and technology to engender change. Provide operational best practices, vendor recommendations, and technical guidance to uphold client requirements.
· NFL NETWORK-Reported cable penetration also monitoring and policing to make sure networks deliver on penetration agreements. Created report for the department on what an average consumer must do to purchase NFL RedZone and NFL Network.
· Assist in various one-off affiliate related projects (NFL Network hotel installs, Sports Tier channel lineup and cost report for all major tv providers, alternate content metric reports).
· Improved social media presence for the Entertainers Basketball Classic event that increased Twitter and Facebook followers to 100,000.
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Sports Operations & Media Skills Acquired:
• Sports Operations-Ability to shift gears and prioritizing the important operational task.
• Budgeting -Micro and maco budgeting, financial reconciliation.
• Account Management-Handle client’s needs and wants
• Sales Drip Process-Effective sales process- gauge the prospects-Screen-follow up-close deal
• Event Management-Setting up/breakdown, maintain inventory & purchase orders
• Digital Marketing & Decks-Graphical & Editorial content creation.
• Graphic Design-Graphic Creation, Logo Creation, Photo editing
• Creative Development-Creative ideas to make a buzz
• Developing and maintaining professional relationships
<<——Ad operations skills ——>>
•Reading tags/ manipulate ad tags in the ad server
• Charles/Fiddler/browser developer tools on a live site/stagging site
•Various QA methods in the ad server
•Various ways to confirm that the ad renders
•Testing ad clicks to a live page
•Testing/Identifying 3rd-party pixels that fire
• identifying/testing how long an ad takes to completely load
•Identifying/measure browser/computer resource drain
•Efficiently run a brand study for digital campaigns
•Understanding the difference between control and exposed groups
• Fraud vs view-ability and how it effect our industry
•Able to pull and craft/read reporting; crafting a data story for any ad sever demand or severer side
•Create/break down discrepancies between 1st and 3P party number and why they happen &how to compensate for them in real-time.
•Also answering -what’s considered ‘standard' metric & attribution metrics for an ad server
•Click-through vs view-through conversion
•Credit weighting
•Optimizing a digital campaign
•Pacing
•CTR
•CPA
•Ad hoc troubleshoot issues
•Ads that break the page
•Z-index issues
•Ads that slow down page load
•Pulling inventory for RFP's
•Seasonality affect forecasting
•End of month reporting & billing
•How is a website is structures and how that is translated by the ad server
•How to tag a website within a user funnel; including setting up a GTM
•Iframe vs Javascript
•Passing category information into the ad tag
•Non-secure vs secure
•eCPM & rCPM
•Fill rate
•Add indirect revenue sources to your yield stack
•Setting up passback tags
•Forego pass backs and implement header bidding
•How to set up a deal ID
•Adding a 3rd-party data integration
•Adding a DMP integration
•Run an audience extension campaign
•How to read an ad call. What are all the parameters and what do they mean.
• IAB OpenRTB Protocol. What all the object parameters are and what they mean.
• Object Parameters are required for each exchange and demand partner in order for them to return a bid & what ad server or SSP supports in sending.
•Understanding the difference between Server Side (API) and Client Side (SDK) integrations, and how they work.
•What is mobile location & precise location is, and how decimal points work for Lat/Long. Also, how it impacts PII, battery life, and speed of a mobile device/page/app.
•Queries Per Second (QPS) and how it affects DSP Bid Responses.
•Throttling and how it can be applied (sometimes nefariously)
•Ad specs for standard display, rising stars, rich media, video, and native formats, etc.
•Excel: Pivot Tables, Conditional Rules, Macros, Vlookup, Concatenate, SUM, SUMIF, ISNUMBER, and IF statements
•Familiar with standard IAB terms and conditions for an IO
•Strong ability to read and negotiate contracts. Definitions, Warranty, Indemnity, SLAs, etc.
•Keen understanding of the different video KPIs (quartiles, length, skippable, etc.,)
•Clear understanding between between VAST / VPAID tags and how different device types affect the yield stack
•Familiar with different transcoding requirements for different device types (Desktop / Mobile / OTT)
•Familiar with valid HTTP protocol (important when dealing with valid VAST calls and debugging)
•Setup/monitor VMAP and setting up video ad podding within a video stream & streaming events
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My software and social media specialties include:
Microsoft Office Suite, Adobe Acrobat, Photoshop, Illustrator, InDesign, Adobe Premier, GIF Animation, Basic HTML, Final Cut
Pro, Synergy, Quickbooks, Lotus Notes; Twitter, Facebook & LinkedIn Social Media; website management & search engine keyword analysis,
DCM, DFP, DBM, Ad Exchange,Devtools, Sizmek,Charles, FreeWheel Adelphic,Rocketfuel, Amazon AAP, Turn, Videology Mediaplex, DG MediaMind, Atlas RM, Mediaplex RM, DG MediaMind, Pointroll, Flashtalking, Flash, JavaScript, GIF Animation, Basic HTML, Final Cut Pro, Synergy, Quickbooks, Lotus Notes, Twitter, Facebook & LinkedIn Social Media, FP, AdMarvel/Opera, MRM, Auditude/Primetime, Operative, Wide Orbit, JIRA, SQL, Ensighten
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Contact information:
►►► MTW@marcthesewords.com ◄◄ ◄
Recruiters, HR Managers, Hiring Managers are welcomed.
My Skills-
•Sports/Ad Operations
• Budgeting
• Sales
• Event Management
• Digital Marketing & Decks
• Graphic Design
• Creative Development
• Developing and maintaining professional relationships
• Profound ability to manage, strategically plan, organize and budget
• In-depth ability to understand technical processes and timelines
• In-depth knowledge of current market and strategies
• Excellent presentation, interpersonal and customer service skills
• Exceptionally good verbal/written communication and research skills
Thomas D'Antonio
Senior Search Analyst at Horizon Media
“I worked with Marc at both MLBAM and Publicis Sapient. He is an excellent person to work with in terms of communication with internal teams, as well as ensuring client expectations are met on a day to day basis in the ad operations space. Aside from a strong work ethic, he brings a positive demeanor to the office and I enjoy his ability to be easily approached for any issues or tasks.”
Zoe Compton
Account Manager, Partnerships at Innovid
“ Great to work with, as Marc is super responsive, thorough reliable--huge advocate for our solutions & services.”
Joshua J. Gonzalez
Georgetown Law Student
“ Marc was a colleague of mine during our employment with St. John’s University’s Operations Summer Foreign Exchange Program. Marc was a confident decision maker that excelled at taking the initiative and teamwork. It was a pleasure working with Marc as I learned the inner workings of New York City’s historic landmarks/destinations while providing tours to students & families from Italy .”
Frances Zhen
Manager at Mindshare
“Marc is very diligent and responsive when it comes to any problems on campaigns. He answers promptly and is skilled at the DCM platform. I highly recommend Marc for his attentive work attitude!”
John Chan
Sales Planner at The New York Times
“Marc is a tremendous individual who loves taking on a challenge. We worked on the same account and overcame many ad-ops challenges. His work ethic and flexibility are visible in his day-to-day work. His hunger to learn more will bring him to greater heights.”
Julia Leung
Manager, Digital Ad Operations at GroupM
“Marc's tenacious personality, eagerness to learn and willingness to help make him a valuable asset to our team. He is always willing to go the extra mile to seek knowledge. He has great passion and drive and will do well in any position he finds himself in.”
Justin Behmke
Digital Marketing & Graphic Design Specialist at Guy Carpenter
“I recently spoke with Marc over the phone about his career path in sports and came away impressed. He is a very intelligent, candid, insightful and hardworking individual with a plethora of great experience who is always willing to help out any way he can. He is a valuable asset to everyone he works with. “
Anthony Francis
General Manager at Bronx Holy Flames
“Marc has a silent tremendous work ethic that stands out beyond everyone. He’s motivated to the grind and will not stop until he gets what he deserves.”
Glen Grunwald
Former GM of New York Knicks
“Marc is a fine young man, who has been around the NBA and WNBA for many years and understands the people and the process.”
Aries Massaro
Director NFL Network Distribution-National Football League
"Marc was hired as a seasonal temp for the NFL Network in November 2015 in assisting the NFL Network Affiliate Distribution Department in managing the distribution of both NFL Network and NFL Redzone in addition to analyzing and assessing the key business risk and the opportunities afforded to the NFL. Although we would have liked to have brought him to a full-time position, we were happy for him in the temp roles that eventually lead him to a full-time role outside of the company. It was obvious in the brief time we had Marc that he is a passionate and hardworking individual. He’s not afraid to ask for direction but he’s also able to take a project and run with it. What we appreciate even more, however, was his constant positive attitude.
Marc is missed here and comes highly recommended as a valuable asset to any organization"
Steve Lavin
Former Men's Basketball head coach St.John's University
"Marc is task orientated and understands the importance of attention to detail. He has a strong interest in pursuing a career in the sports and entertainment business. His work ethic and skill set will enhance the organization he joins. He has consistently demonstrated leadership and communication skills in directing, counseling and managing colleagues. It is for these reasons that I recommend Marc without reservation. He will be coming to you with the work ethic and desire necessary for achieving. I ask you to carefully consider Marc's accomplishments and potential for success in your organization."
Sepideh Ramezani
Ad Product Technology Manager at MLB Advanced Media
"Marc is a motivated hard working problem solver who always finds a way to tackle all assignments with dedication and efficiency. He takes initiative and is able to present creative ideas and communicate the benefits to the team around him. When faced with tough problems he is always able to work through the task at hand and find a solution, while always thinking ahead on how we can improve our process internally. Aside from being an Ad Ops Ninja, Marc is a wonderful team player and an absolute pleasure to be around."
Joseph Portsmouth
Marketing Communications Specialist at GCP Applied Technologies
Marc is a very passionate and hardworking individual; this was clear from the first time I spoke with him. I reached out to Marc looking for advice from a Northeastern alum and he was extremely motivating, resourceful and willing to help. Thank you for providing guidance in my future career."
Ed Manetta
Director of Sports Programming at Barclays Center
"Marc is a very passionate, loyal, devoted, knowledgeable individual. His skill set will provide future leadership roles for him and offer organizations the opportunity to have a person willing to learn, devout hours of work and assist in the growth of the operation."
Butch Reiser
Experienced HR Leader/ Expert Interview & Job Coach
"Marc is an extremely hard worker, he gets results, and would be a great addition to any sports team"
John Sanchez
Director of Marketing at the Queens Ledger Newspaper / BQE Media
"Marc and I have worked together for the New York Knicks for almost a decade.
Marc is a hard-working individual who knows how to get the job done quickly and effectively. He works well as a part of a team and can function as a leader when required. He has always exhibited superior communication skills and gets along well with staff and supervisors. He is highly respected by management, staff and the players"
Glenn Gerstner
Associate Professor of Sport Management at St. John's University
"Marc is a 2014 graduate of the St. John's Sport Management program. Although I never had him in class, I was aware that during his final semester he completed two internships simultaneously -- one with SJU Institutional Advancement and another with the New York Cosmos. Marc is a hard worker and willing to do what it takes to succeed in the sports industry."
Dave Hopla
Piston Coach/Motivational Speaker at Dave Hopla Shooting Clinics
"Marc is a highly motivated, hard-working young man. Marc was ALWAYS helping others and ALWAYS doing more than what was asked. He would be a fine addition to any team, business or company."
Joyce Boland-DeVito
Professor at St. John's University
"When Marc was my student at St. John's University, I always found him to be smart and motivated. He will undoubtedly bring his sense of enthusiasm to his workplace as well! "
Dr. Dave White
LeadStrong Executive Coach, FitPro Business Coach, LifeBridge Wellness Coach, Entrepreneur, NCAA Men’s Basketball Referee
"Marc is a hungry, passionate, driven, results-producing young man. He is gregarious, big-hearted and willing to invest with a tenacious work ethic. Great guy. An asset to any enterprise! "
Benjamin Aziz
Vice President, Strategic Initiatives at Sacramento Republic FC
"Marc is very passionate about the sports industry and a pleasure to work with. Marc spent time as one of my interns at the New York Cosmos and not only did he work hard, but he also came with good questions and creative ideas. He is a very determined professional."
Robert (Bob) Orlowskir
Marketing Communications Strategist » Lead Creative Development & Execute Integrated, Multi-Channel Branding Campaigns
“I have had the pleasure to mentor Marc as part of the St. John's Alumni mentor program and I would like to take this opportunity to highly recommend Marc to any potential Sports or Entertainment employers. From a business perspective, I have never met any recent graduate who is more focused than Marc. Unlike others, he has a plan and a desire to succeed in the Sports and...Entertainment field. Marc is also a go-getter who has an impressive work and internship background at the beginning of his career. Marc is sharp, personable and takes action. He would be an asset to any Sports or Entertainment organization or Entertainment field. “
Mary Cunneen
Associate Athletic Director for Facility and Event Management at Fordham University
“I had the pleasure of having Marc in my Stadium and Arena Management class. He conducted himself in a professional manner and encouraged his classmates to work at a higher level. Marc is a hardworking and well-organized individual who possess the skills necessary to be a leader in the industry he chooses"